Use Case
Announce your side project without the press release
You built something worth sharing. ShipPost turns your project URL into launch posts for LinkedIn and X that sound like a developer recommending a tool — not a marketing department announcing a product.
Try it freeHow it works
From project URL to launch post
01
Paste your project URL
Drop in the link to your side project — landing page, GitHub repo, Product Hunt page, wherever it lives. ShipPost scrapes the content automatically.
02
Add what makes it interesting
Tell ShipPost what stood out to you while building it. The technical challenge, the surprising result, the problem it solves. This context makes the post personal.
03
Generate launch posts
ShipPost generates multiple variations for both LinkedIn and X. Different tone, different length, same project — ready for both platforms.
04
Copy, tweak, and ship
Pick your favourite variation, edit if you want, and post it. A genuine launch announcement in under a minute.
Example
What a side project launch looks like
Your project
Tinyping — Uptime monitoring for side projects
A lightweight uptime monitor that checks your sites every 60 seconds and sends alerts via Telegram. Self-hosted with a single Docker container.
tinyping.dev
Generated post
Built an uptime monitor for side projects. It checks your sites
every 60 seconds and pings you on Telegram when something goes
down.
Why? Because Datadog is $23/month per host and my side projects make
$0/month. I needed something that runs in a single Docker container and
costs nothing to self-host.
Tech stack: Go backend, SQLite for check history, a Telegram bot for
alerts. The whole thing is about 2,000 lines of code.
Link in comments if you want to try it.
Why side project launches work on LinkedIn
They're specific
A side project post has a natural structure: what it does, why you built it, how it works. That specificity is what separates interesting posts from generic 'thought leadership' content.
They show initiative
Building something on the side signals that you care about the craft beyond your day job. Recruiters notice. Other developers notice. Potential users notice.
They're shareable
A post about a cool tool or project gets shared. A post about your morning routine does not. Side projects give people a reason to hit the repost button.
Related reading
FAQ
Common questions
Can I use this for a Product Hunt launch? +
Yes. Paste your Product Hunt page URL and ShipPost will generate posts from the content. You can add context about what makes the launch interesting to generate more personalised output.
Does it work for non-developer projects? +
ShipPost is tuned for developer content, so it works best for technical projects. If your side project is developer-adjacent (a design tool, a productivity app, a SaaS product), it will still produce solid output.
How many variations does it generate? +
ShipPost generates multiple variations per request — typically 3-4 for LinkedIn and 3-4 for X. Each variation has a different angle, hook, and structure so you can pick the one that feels most natural.
Can I customise the tone? +
Yes. ShipPost has editable system prompts and size presets (default, small, tiny). You can modify the prompts to match your personal style, adjust the length, and even switch between a professional tone and a more casual 'shitposter' register.
Launch your project, not a marketing campaign
Paste your URL, get platform-ready posts. No copywriting required.
Get started freeNo credit card. No subscription. Bring your own API key.